ABOUT JANE
The woman who proves your best years doesn’t have an expiration date.
“At 70, I’m enjoying life and more energized than I was at 50. I’m living proof that your experience isn’t your limitation—it’s your competitive advantage.”
Here’s What You Need to Know About Me
I’m not your typical business coach. I don’t teach from theory books or business school lessons. I teach from real life—the messy, challenging, beautiful journey of building businesses after the world told me I was “too old” to matter.
I’m the woman who built her most successful businesses after age 50, during health crises that should have ended everything.
My Story: From Crisis to Competitive Advantage
The Corporate Years
For 25 years, I climbed the corporate ladder in marketing and business. I thought I had life figured out: good job, steady income, clear path to retirement.
The Health Wake-Up Call
Doctors diagnosed me with an autoimmune disease. Instead of accepting that diagnosis, I changed everything—my diet, my lifestyle, my whole approach. I avoided the transplant and completely reversed the condition.
Lesson: what others see as limitations are often just challenges waiting to be transformed.
The Crisis That Changed Everything
I had a minor stroke while raising kids as a single parent. For six months, I couldn’t speak properly. Most saw it as the end. I saw it as the beginning.
How a Stroke Became My MBA
While relearning to speak, I learned social media. You don’t need perfect speech to master digital communication. I built my first digital business during recovery.
That first business became the first of three I’ve built and sold — all after age 50.
My Story: From Crisis to Competitive Advantage
The Corporate Years
For 25 years, I climbed the corporate ladder in marketing and business. I thought I had life figured out: good job, steady income, clear path to retirement.
The Health Wake-Up Call
Doctors diagnosed me with an autoimmune disease. Instead of accepting that diagnosis, I changed everything—my diet, my lifestyle, my whole approach. I avoided the transplant and completely reversed the condition.
Lesson: what others see as limitations are often just challenges waiting to be transformed.
The Crisis That Changed Everything
I had a minor stroke while raising kids as a single parent. For six months, I couldn’t speak properly. Most saw it as the end. I saw it as the beginning.
How a Stroke Became My MBA
While relearning to speak, I learned social media. You don’t need perfect speech to master digital communication. I built my first digital business during recovery.
That first business became the first of three I’ve built and sold — all after age 50.
The Pattern
I Discovered
Through my own journey and working with hundreds of women, I’ve learned something the business world doesn’t want you to know:
Women over 50 have a 70% higher success rate in business than younger entrepreneurs.
Better judgement
From decades of real-world experience.
Stronger networks
Built through years of relationships.
Clearer priorities
About what actually matters.
Why I Started
Not Plain Jane
Every time I meet an accomplished woman who apologises for her age, I see myself at 45 being told my best years were behind me.
I started Not Plain Jane to shatter that lie.
"Your challenges haven’t disqualified you from success - they’ve prepared you for it."
"Your experience isn’t something to overcome - it’s something to leverage."
THE METHOD
The Reinvention Roadmap™
Every successful reinvention follows the same pattern. I’ve turned that pattern into three clear phases.
1. DISCOVER
YOUR WORTH & VISION
What happens: You discover that your decades of experience are valuable business assets and create an exciting vision for your future.
Result: Stop apologizing for your age and know exactly what you want to build.
2. DESIGN
Your Strategy & Authority
What happens: You develop a practical business plan that works with your energy, build resilience, and create freedom systems.
Result: Have a sustainable business that honors your priorities while establishing you as the expert.
3. DELIVER
Your Marketing & CEO Systems
What happens: You master marketing that attracts ideal clients, create systems that run without you, and step fully into your role as CEO.
Result: Market confidently, scale sustainably, and lead your business with the wisdom only experience can bring.
What Makes Me Different
I’ve Actually Done It
Not theory. A roadmap I’ve personally walked—three times.
I Understand
Managed serious illness, single parenting, and age discrimination.
What Actually Works
No hustle culture. Practical approaches that honor your health.
Your Edge
I see your age as your competitive edge, not a limitation.
3
Businesses Sold After 50
89%
Client Launch Rate
96%
CONFIDENCE INCREASE
What I Believe About You
You don’t need more credentials.
You need to see the value of the ones you already have.
You don’t need to start over.
You need to start with what you know.
You don’t need to compete with 25-year-olds.
You need to use advantages they don’t have.
"Your experience has prepared you for this moment."
My Promise to You
Honest guidance based on real experience.
Practical strategies that work with your health.
Age-positive approaches that leverage your wisdom.
Sustainable solutions tested in real life.
Beyond Business: My Life Today
At 70, I’m proof that your most powerful years don’t end at 50—they’re just beginning.
I’m building my most impactful business yet. I travel, speak, and write. I maintain my health through the lessons I learned during my challenges.
"I’m not extraordinary because I’m superhuman.
I’m extraordinary because I refuse to accept the ordinary."
The Ripple Effect
When you transform from invisible to influential, you don’t just change your own life. You become proof for other women that it’s possible. You become part of a movement that’s changing how the world sees women over 50.
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