Behind the Glitter: The Grow Advantage Story
Behind the Glitter:
The Grow Advantage Story
Decades of leadership, HR, and systems expertise packaged into a model that frees founders from bottlenecks and gives growth its sparkle back
You built your business for impact, income, and freedom, not to become the unpaid intern in your own company.
Yet here you are: inbox overflowing, team lined up outside your (virtual) door asking for sign-off on things they should already know, while your big ideas rot in a Notes app folder called Someday.
We don’t believe freedom should be a ‘one day’ goal. It should be baked into your operations now.
We’re fractional COOs and full-time chaos killers. We turn bottlenecks into smooth, repeatable systems. We build teams that deliver without you hovering. And we give you a business that won’t fall apart when you step away.
The bottleneck (spoiler: it’s you)
We see it all the time:
Projects stall because everyone’s waiting for your magic thumbs-up like you’re Simon Cowell
“Quick questions” scratch at your door like zombies. Never hungry. Never satisfied.
Client delivery is stitched together with duct tape and good intentions
New hires ghost you because there’s no onboarding, no map, and no reason to stay.
Growth ideas gather dust in the graveyard of your Notes app while you’re re-checking proposals at midnight
All of these are symptoms of the gap between the business you’ve got… and the business that runs without you.
The bottleneck (spoiler: it’s you)
We see it all the time:
Projects stall because everyone’s waiting for your magic thumbs-up like you’re Simon Cowell
“Quick questions” scratch at your door like zombies. Never hungry. Never satisfied.
Client delivery is stitched together with duct tape and good intentions
New hires ghost you because there’s no onboarding, no map, and no reason to stay.
Growth ideas gather dust in the graveyard of your Notes app while you’re re-checking proposals at midnight
All of these are symptoms of the gap between the business you’ve got… and the business that runs without you.
Why visionary CEOs need integrators
You’re a Visionary if…
You’ve got more business ideas than bats in a Tim Burton film
You can spot an opportunity at 50 paces… but your SOPs are buried six feet under.
You can sell a concept but “documenting the process” makes you want to fake your own death.
You’ve started more projects than you’ve finished (and yes, your Trello board is a graveyard of dead ideas).
You say “this will only take five minutes” and three hours later, you’re still trapped in the haunted house.
Being a visionary is brilliant. You’re the big-picture thinker. The deal-closer, idea-seller, opportunity-spotter. The one who makes bold moves while the rest of the industry is still faffing about. The Sara Blakelys, the Whitney Wolfe Herds, the ones who change industries because they think differently.
But even the greats don’t do it alone. Without an Integrator, all that brilliance gets buried under endless team questions, putting out fires, and chasing deliverables. And you keep wondering why you’re paying for business coaches and retreats when you never get to implement any of it.
That’s our cue. And we’re coming in hot! Grow Advantage are your:
Integrator + part-time COOs
full-time operations nerds who love the boring bits you hate
chaos-killers with bedazzled extinguishers
backstage crew making sure the show runs on time
sequins-and-systems specialists (glam + grit in one)
ops whisperers who get your team moving without the drama
Your borrowed ops dream team (admin, hiring, systems, and more without the payroll headache)
We love the boring-but-important stuff you can’t stand: processes, systems, and making sure your team delivers without you hovering.
We keep the day-to-day smooth and the backend scaling. You bring the vision, we bring the execution.
The Grow Advantage Model
With the Grow Advantage Model, we turn service-business chaos into smooth, scalable operations without you stuck as the keeper of chaos. We’ve done it dozens of times for founders like you, and the results last.
Our expertise clicks together like a first-class itinerary: every detail handled, every transfer seamless, every moment easy. That’s how your business runs when the chaos is gone: delivering, growing, and giving you back your headspace.
Leadership Partnership
(Visionary + Integrator)
You bring the ideas, we make them happen. As your operational ride-or-die, we design your CEO role so you’re doing more of the work you love and less asking “why am I doing this?”
Leadership Partnership
(Visionary + Integrator)
If your team can’t run without you, you don’t have a team. You’ve got assistants with fancy job titles. We review your current crew, fix the gaps, and create a scalable structure so you’ve always got the right people in the right roles. Less déjà-vu questions, more confetti-worthy wins.
HR, Recruitment & Onboarding
You don’t need warm bodies. You need people who can actually deliver without ghosting by week three. We make roles irresistible, hire the right humans, and onboard them properly so they don’t turn into zombies.
Project Delivery & Continuous Improvement
Your Notes app is a haunted attic, crammed with dusty ideas, half-finished projects, and things you swore you’d get to next quarter. We clear out the cobwebs and flip the lights on, turning it into a glossy runway of done projects. New services launched, systems tightened, and delivery so smooth it feels like champagne on a sun terrace.
Operational Right-Hand Support
If you’ve ever thought, “I’ve got support… so why am I still doing all the thinking?” that’s not support, that’s babysitting with extra admin. OBMs and VAs take notes. We take charge. We sit right beside you, mapping plans, running projects, and getting things done.
Communication & Change Management
People drag their feet on change like zombies at midnight. But they’ll show up for progress. We roll out improvements in a way your team actually buys into. Less “ugh, another system?” and more VIP lounge vibes when things just work.
Design, Automation & Optimisation (Including AI)
We’re not here to Marie Kondo your tech stack for kicks. We keep what sparks efficiency, ditch the clutter, and actually get your team to use what you’re paying for. Smarter automation, faster delivery, and zero graveyard of forgotten logins.
Process Documentation & Implementation
We don’t write SOPs to collect cobwebs. We make them part of your team’s muscle memory. Your IP lives where people can actually find it and follow it, so you’re not the 24/7 “how do I…?” hotline. Cue 80% fewer “quick questions” and way more uninterrupted coffee time.
Pssst… We’ve done this for over 45 service-based businesses.
We’ve got your VIP pass out of delivery hell
Because duct tape, midnight Looms, and “just one more quick question” aren’t a growth strategy. Here’s how we step in (and save your sanity):
Fractional Integrator & Ops Partnership: Our flagship service, and yes, it books out. Think part-time COO, full-time chaos killer. We lead your team, run your ops, and stop you being the overworked, underpaid babysitter.
Bespoke Ops Projects: Got one bottleneck that’s driving you feral? We’ll rip it out, rebuild it, and hand it back polished, sparkling, and working.
VIP Days: Because sometimes you don’t need six months, you need one day of ops triage. We dive in, blitz the mess, and you walk away feeling like you’re wearing Carrie’s Manolo Blahniks.
Hiring Projects: The wrong hire is chaos in heels. We sort the role, run the process, and get you the right people without the drama.
90-Minute Strategy Call: For when you’re two coffees deep, everything’s on fire, and you just need someone to tell you what the hell to do next.
Want the deets?
Everything you hate, we secretly love
We’re not “ideas people” who disappear after the workshop. We’re doers. With us, you don’t need to juggle five different hires or pray freelancers actually show up. You get the whole skill set, all in one place:
Operations
The unglam but critical stuff that keeps delivery smooth
Leadership
Shaping your CEO role and getting your team in sync
HR & Hiring
Roles scoped, people placed, culture strong
Systems & Automation
Tools your team actually uses, not just pays for
AI Integration
Smart, practical upgrades that make life easier
Breadth, depth, and no piecemeal patch jobs. We slot in where you need us, cover the gaps, and keep everything moving.
Chrissy Elle: Confessions of an ops exorcist
Chrissy Elle is an unapologetic Integrator, founder of Grow Advantage, and single mum of two. She’s the rare person who loves the parts of business most founders can’t stand.
For more than 16 years, Chrissy wrangled high-performing teams and multi–billion-dollar projects inside the kind of Very Serious™ corporate institutions where people either get bored, boxed in, or burn out. Too dynamic to stay in the box herself, she took those battle-tested strategies into the small-business world where the stakes are just as high, the chaos is often louder, and the support is usually nonexistent.
Now, with her Aussie and global crew, Chrissy partners with visionary founders who are brilliant at ideas but drowning in delivery. Together, they strip out the chaos, build systems that stick, and whip teams into shape so CEOs can finally enjoy the freedom they built the business for.
When she’s not in ops, you’ll find Chrissy on stage, leading workshops like Delegate Like a CEO and Leadership Essentials, or dropping truth bombs on the Vision to Grow podcast. She built Grow Advantage to give founders what she wanted most: a business that runs without babysitting, and a life with space for family, holidays, and champagne moments that don’t involve the inbox.
Our values (how we kill chaos without killing the vibe)
Freedom first.
Businesses should give you life, not bleed it out of you. Everything we do is about handing you back time, headspace, and actual holidays.
Chaos has consequences.
Bottlenecks cost money, momentum, and sanity. We drag the kicking, screaming mess into the light and fix it properly.
Glam + grit.
We’re sequins and systems, champagne and checklists. We believe ops can be both functional and fabulous.
Receipts matter.
Anyone can talk strategy. We care about proof. Tangible wins, fewer pings, hours back. The kind of results you feel in your calendar and your bank account.
Truth-teller energy.
We’ll be your biggest hype crew and your straightest shooters. Because “you’ve got this” doesn’t work unless someone is showing you how to get it.
Roll call: Chaos killers
Grow Advantage isn’t just Chrissy with a laptop and a strong coffee (though she’s usually got both). Behind her is a global crew of integrators and operations assistants, operators, project managers, hiring specialists, and systems pros who treat bottlenecks like personal insults and admin like a competitive sport.
We’ve got systems whisperers who can turn a Post-it note frenzy into a streamlined workflow, hiring connoisseurs who can smell a red-flag candidate a mile away, and operators who light up at the thought of process documentation (weird, but useful).
We’re not here to “support” you politely. We’re here to rip duct tape off your business, torch the clunky processes, and rebuild it so clean you’ll wonder why you didn’t do it sooner. Think less beige consultants, more sequinned clean-up crew armed with glitter fire extinguishers.
Together, we’ve scaled 45+ service-based businesses and we’ve got the receipts to prove it. Whether it’s plugging the leaks in delivery, cutting “quick questions” by 80%, or setting you up to actually leave the office before midnight, we make it happen.
You bring the vision. We bring the slightly obsessive dream team that makes it happen.
Roll call: Chaos killers
Grow Advantage isn’t just Chrissy with a laptop and a strong coffee (though she’s usually got both). Behind her is a global crew of integrators and operations assistants, operators, project managers, hiring specialists, and systems pros who treat bottlenecks like personal insults and admin like a competitive sport.
We’ve got systems whisperers who can turn a Post-it note frenzy into a streamlined workflow, hiring connoisseurs who can smell a red-flag candidate a mile away, and operators who light up at the thought of process documentation (weird, but useful).
We’re not here to “support” you politely. We’re here to rip duct tape off your business, torch the clunky processes, and rebuild it so clean you’ll wonder why you didn’t do it sooner. Think less beige consultants, more sequinned clean-up crew armed with glitter fire extinguishers.
Together, we’ve scaled 45+ service-based businesses and we’ve got the receipts to prove it. Whether it’s plugging the leaks in delivery, cutting “quick questions” by 80%, or setting you up to actually leave the office before midnight, we make it happen.
You bring the vision. We bring the slightly obsessive dream team that makes it happen.
Find out what freedom feels like
Right now, your ops are giving poltergeist-chic. Your inbox is groaning at midnight, scope creeps out of nowhere, and every project creaks like the floorboards in a horror flick.
Consider us your Ghostbusters, here to turn your haunted house into a penthouse suite.
45+ businesses already transformed
80% fewer “quick question” emails
10+ hours a week back for strategy (or spa days, your call)
Actual holidays taken without emergency texts
Picture your business finally running like first-class, not economy middle seat.
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