Choosing the right platform to run your business is a critical decision. With so many options available, it can be tough to know which one truly delivers what you need. In this blog, we’ll dive into the key differences between Tekmatix and GoHighLevel (GHL), exploring how Tekmatix goes beyond being just another Whitelabel tool. From unique customizations to award-winning support, learn why Tekmatix stands out as the best choice for business owners and course creators.

What is GHL?

GHL, short for GoHighLevel, is an all-in-one marketing and sales platform designed primarily for digital agencies and marketers. It offers a suite of tools to help businesses streamline their customer relationship management (CRM), sales funnels, and marketing automation efforts.

GHL’s key features include:

• CRM: Manage client information, track leads, and nurture relationships all in one place.

• Marketing Automation: Automate email marketing, SMS campaigns, and follow-up sequences to keep your customers engaged without manual intervention.

• Funnel Builder: Create sales funnels, landing pages, and websites to capture leads and drive conversions.

• Appointment Scheduling: Simplify booking and manage appointments, integrating seamlessly with calendars.

• Reputation Management: Manage and respond to online reviews to build trust with your audience.

• White-Labeling: GHL can be branded and resold by agencies, allowing them to provide customized services under their own brand.

While GHL offers a wide range of tools under one roof, its focus on serving agencies has made it a go-to platform for those looking to deliver white-label solutions to their clients.

What is the difference between a GHL Whitelabel, Affiliate, and Reseller?

When comparing Tekmatix to GHL, it's important to understand the different ways people can use and promote GHL. Highlevel (GHL) offers various partnership models that allow businesses to either sell the platform as their own or refer customers for commissions.

These models are: Whitelabel/reseller and affiliate and are designed to cater to different types of users.

Whitelabel/Reseller:

A Whitelabel or reseller is an agency or business that purchases GHL's services and rebrands them as their own. This allows the reseller to present GHL's tools, such as CRM, marketing automation, and sales funnels, under their own company name. They can set their own pricing and sell these services directly to their clients.

The key advantage of the Whitelabel/reseller model is full branding control. Clients see the reseller's logo, brand colors, and identity, without knowing GHL is powering the backend. This model is ideal for agencies looking to offer a comprehensive software platform as part of their service suite without building it from scratch. Resellers typically purchase a GHL plan that allows them to onboard multiple clients under their own brand.

Affiliate:

An affiliate is someone who promotes GHL's platform to others and earns a commission for each new customer they refer. Unlike a Whitelabel or reseller, affiliates do not need to rebrand or sell the software themselves. Instead, they act as marketers who direct potential customers to GHL’s website using their unique referral link. When someone signs up for GHL through that link, the affiliate earns a percentage of the sales revenue.

Affiliates typically focus on spreading awareness and driving traffic to GHL, without the need to manage or provide services directly to clients. This model is a good fit for individuals or businesses with a strong audience or following who want to monetize by recommending software without the commitment of managing clients.

Tekmatix is NONE of those…

While Tekmatix is built on GHL’s solid SaaS platform, we are not simply a reseller or a Whitelabel version of GHL. Tekmatix is an independent SaaS company that has leveraged GHL as a foundation, but we've invested heavily to create a unique solution tailored for business owners and course creators. Here’s how we stand apart:

Customization and Unique Offering

• Not a Plain Reseller: Unlike many marketers who resell GHL as a Whitelabel tool with minimal to no changes, Tekmatix has built an entire platform on top of GHL’s foundation.

• Significant Investment: We have invested hundreds of thousands of dollars into custom features, ready-made templates, and improvements that enhance the user experience and functionality of our target market.

• Tailored for Businesses and Course Creators: Our platform is designed specifically with business owners and course creators in mind, offering features that go beyond what GHL provides on its own.

Full Support Team and Services

• 24/7 In-House Support: Tekmatix provides a full-time, in-house support team that operates around the clock. This is a key differentiator, as GHL users—especially those using Whitelabel versions—often lack dedicated support.

• Done-for-You Services: We offer in-house setup services, done-for-you solutions, and extensive training to help our users get up and running quickly. Many GHL resellers do not provide this level of support, leaving their customers to figure things out on their own.

Exclusive Features and Custom Development

• Custom APIs and Developments: Tekmatix has developed custom APIs, integrations, and additional features that set our platform apart from GHL and other Whitelabel solutions.

• Unique Functionality: We provide a range of exclusive tools and services that aren’t available in standard GHL offerings or with most Whitelabel resellers.

Not Just a Reseller — An Award-Winning SaaS

Tekmatix is proud to be the most awarded all-in-one business platform in Australia. We’ve built on GHL’s base but created a solution that is fully customized and stands on its own as an independent, comprehensive platform. We are committed to providing a complete solution with the support and tools that businesses and course creators need to thrive.

What is a SaaS company?

A SaaS (Software as a Service) company provides cloud-based software that users can access through the internet, typically on a subscription basis. Unlike traditional software that needs to be downloaded or installed locally on a user’s device, SaaS products are hosted on external servers and delivered over the web, allowing users to access the tools and data from any device with an internet connection.

Key Characteristics of SaaS Companies:

Examples of SaaS Companies

Well-known examples of SaaS companies include Salesforce for customer relationship management (CRM), Slack for team communication, and Zoom for video conferencing. These platforms are used by businesses globally, providing essential tools that help manage operations, sales, marketing, customer service, and more—all without requiring any local installation.

Tekmatix as a SaaS Company

Tekmatix falls into this category as it offers cloud-based solutions tailored for business owners and course creators. Like other SaaS companies, Tekmatix provides a wide range of services accessible through the web, with continuous improvements, support, and scalability to meet its users' evolving needs.

What is the difference between Tekmatix and a GHL whitelabel?

Tekmatix is fundamentally different from a standard GHL whitelabel or reseller. While some marketers simply rebrand GHL without any customizations, Tekmatix has developed a fully independent platform built on the foundation of GHL, but with extensive modifications, unique features, and added services that set it apart.

Here’s what makes Tekmatix stand out:

1. Customizations and Unique Features

Tekmatix has invested heavily in custom developments, templates, and features specifically tailored for business owners and course creators. Unlike a basic GHL Whitelabel, which is often resold with minimal to no changes, Tekmatix offers:

• Ready-made workflows: Automation sequences for courses, webinars, and more are already built-in, saving users time.

• Custom APIs and Integrations: Tekmatix goes beyond what GHL provides by integrating with additional third-party tools, creating a seamless experience for users. This level of customization is unique to Tekmatix.

• Unlimited e-learning capabilities: Tekmatix provides unlimited courses, memberships, and video hosting with its own branded mobile app for course creators​.

2. 24/7 In-House Support

Most GHL Whitelabel resellers leave users to navigate issues on their own, but Tekmatix offers a full-time, in-house support team available around the clock. This includes live chat support, group calls with Tekmatix experts, and done-for-you setup services—something you rarely find with GHL Whitelabels​.

3. Done-for-You Services

Tekmatix provides extensive done-for-you services, such as account migrations, tech integrations, and complete platform setups. These services include creating landing pages, connecting domains, and automating email sequences, ensuring businesses can get up and running quickly and smoothly​.

4. Advanced Tools for Course Creators

Tekmatix includes features specifically designed for e-learning and course creators:

• Unlimited products, students, and membership levels.

• Customizable student portals with integrated affiliate dashboards and branding​.

5. Independent SaaS Company

Unlike a whitelabel reseller that simply rebrands a tool without meaningful changes, Tekmatix operates as an independent SaaS company, developing its own suite of tools and services. This includes its AI-powered automation features, workflows, and customer relationship management (CRM) system​.