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Why are my Calls marked as Spam, and how can I avoid it (LC Phone)

Why are my Calls marked as Spam, and how can I avoid it (LC Phone)

February 15, 20232 min read

This guide is only applicable to LC Phone users.

In order to sign up for SHAKEN/STIR please ensure you have completed the Business Registration Process and have been approved before continuing with this guide.

Pre-requisites: Gather the required information for Business Registration

To access the available Trust Center products, the first step would be to "fill in all the required fields on the Business Profile section of the sub-accounts".

The following fields need to be filled out to move forward with Trust Center Products.

Business Information

  1. Legal Business Name

  2. Business Physical Address (Street Address, City, State/Province/Region, Postal Code, Country)

  3. Business Type (Sole Proprietorship/Partnership/Corporation /Co-Operative/LLC/Non-Profit)

  4. Business Registration Number/Tax EIN and Type (DUNS or Business License)

  5. Industry

  6. Website

  7. Regions of Operations

Authorized Representative

  1. Name

  2. Email

  3. Title

  4. Phone Number

  5. Job Position (Director/VP/GM/General Counsel/CEO/CFO)

Please note:

If you have a US entity or an International Tax ID, use EIN to register your business profile and to avoid brand registration failures. Do not use a DUNS number.



Robocalls and caller ID spoofing have become a serious problem in recent years, with the FTC estimating that Americans received 40.7 billion robocalls in 2019 alone. The Federal Communications Commission (FCC) created the protocols in response to the growing problem of illegal robocalls. As a result, carriers have been forced to implement authentication protocols.

SHAKEN/STIR is a set of protocols designed to authenticate caller ID information and verify that it is coming from a legitimate source. The protocol works by using digital certificates to validate the caller's identity. When a call is made, the caller's identity is verified through these certificates, which are then stored in an online database. This ensures that when someone receives a call, they can trust that it is coming from who they think it is.


How to Apply for SHAKEN/STIR

After submitting their Business Profile, Agency and Sub-account admins can register for SHAKEN/STIR.

1. Click on the "Start Registration" Button:

Screenshot 2023-01-18 at 6



2. Enter a friendly name for the profile, confirm the authenticity, and click Sumit.

Screenshot 2023-01-18 at 6

3. You will get the success message for the submission. 

The approval might take up to 4 days.


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