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Where Business Meets Simplicity
We get it—running a business, managing clients, building funnels, sending campaigns… it’s a lot. That’s why we created Tekmatix: to make it easier. And this blog? It’s your space to learn, grow, and stay inspired.
Here, we break down the complex stuff into real-world advice, practical tools, and stories from people just like you. No tech jargon. No fluff. Just helpful content you can use right now.
Use the search bar below to look for help articles you need.
Facebook Conversions API Trigger in Workflows
FAQs:
"Which initial Workflow Triggers can I use the FB Conversions event with?"
The Facebook Conversions API trigger event works with the following initial Workflow Triggers: Form Submitted, Survey Submitted, Customer Booked Appointment, and Two Step Order.
For appointment, it will only work with “Customer Booked appointment”, not with “appointment”, as appointments is general trigger and “Customer Booked appointment” is the trigger for widget, click here to learn more.
"Which Event Details Parameters do we need to use"?
Event Source URL
"Which Customer Information Parameters can we use"?
Client IP address - do not hash
Client user agent - do not hash
Email Address
First Name
Surname
Browser ID (fbp) cookie – do not hash
Click ID (fbc) cookie – do not hash
"Can I use Custom Values for the Access Token and Pixel Id"?
Yes, Custom Values will work in those fields.
"Why don't I see test events in Facebook Business Manager"?
If you don’t see a test conversion, check the Diagnostics tab for any errors. A common issues we’ve seen is when FB has blocked the domain, so check Settings > Scroll to the bottom to “Domains In Your Allow List” where you should be able to approve the domain.
"Does the 'Test Workflow' button work with testing FB conversions"?
No, in order to test FB conversion API events, the workflow must be kicked off by an actual event (form/survey submissions, appointment, or a 2-Step order form submission).
"Why is Facebook reporting the conversion as "Custom Event" when I selected "Lead"?
This happens when you're sending test data (we're not sure why Facebook does this), but it will show "Lead" when you run a live conversion.
Use the search bar below to look for help articles you need.
Latest Blog Posts
Facebook Conversions API Trigger in Workflows
FAQs:
"Which initial Workflow Triggers can I use the FB Conversions event with?"
The Facebook Conversions API trigger event works with the following initial Workflow Triggers: Form Submitted, Survey Submitted, Customer Booked Appointment, and Two Step Order.
For appointment, it will only work with “Customer Booked appointment”, not with “appointment”, as appointments is general trigger and “Customer Booked appointment” is the trigger for widget, click here to learn more.
"Which Event Details Parameters do we need to use"?
Event Source URL
"Which Customer Information Parameters can we use"?
Client IP address - do not hash
Client user agent - do not hash
Email Address
First Name
Surname
Browser ID (fbp) cookie – do not hash
Click ID (fbc) cookie – do not hash
"Can I use Custom Values for the Access Token and Pixel Id"?
Yes, Custom Values will work in those fields.
"Why don't I see test events in Facebook Business Manager"?
If you don’t see a test conversion, check the Diagnostics tab for any errors. A common issues we’ve seen is when FB has blocked the domain, so check Settings > Scroll to the bottom to “Domains In Your Allow List” where you should be able to approve the domain.
"Does the 'Test Workflow' button work with testing FB conversions"?
No, in order to test FB conversion API events, the workflow must be kicked off by an actual event (form/survey submissions, appointment, or a 2-Step order form submission).
"Why is Facebook reporting the conversion as "Custom Event" when I selected "Lead"?
This happens when you're sending test data (we're not sure why Facebook does this), but it will show "Lead" when you run a live conversion.
Marketing
Facebook Conversions API Trigger in Workflows
FAQs:
"Which initial Workflow Triggers can I use the FB Conversions event with?"
The Facebook Conversions API trigger event works with the following initial Workflow Triggers: Form Submitted, Survey Submitted, Customer Booked Appointment, and Two Step Order.
For appointment, it will only work with “Customer Booked appointment”, not with “appointment”, as appointments is general trigger and “Customer Booked appointment” is the trigger for widget, click here to learn more.
"Which Event Details Parameters do we need to use"?
Event Source URL
"Which Customer Information Parameters can we use"?
Client IP address - do not hash
Client user agent - do not hash
Email Address
First Name
Surname
Browser ID (fbp) cookie – do not hash
Click ID (fbc) cookie – do not hash
"Can I use Custom Values for the Access Token and Pixel Id"?
Yes, Custom Values will work in those fields.
"Why don't I see test events in Facebook Business Manager"?
If you don’t see a test conversion, check the Diagnostics tab for any errors. A common issues we’ve seen is when FB has blocked the domain, so check Settings > Scroll to the bottom to “Domains In Your Allow List” where you should be able to approve the domain.
"Does the 'Test Workflow' button work with testing FB conversions"?
No, in order to test FB conversion API events, the workflow must be kicked off by an actual event (form/survey submissions, appointment, or a 2-Step order form submission).
"Why is Facebook reporting the conversion as "Custom Event" when I selected "Lead"?
This happens when you're sending test data (we're not sure why Facebook does this), but it will show "Lead" when you run a live conversion.
Facebook Conversions API Trigger in Workflows
FAQs:
"Which initial Workflow Triggers can I use the FB Conversions event with?"
The Facebook Conversions API trigger event works with the following initial Workflow Triggers: Form Submitted, Survey Submitted, Customer Booked Appointment, and Two Step Order.
For appointment, it will only work with “Customer Booked appointment”, not with “appointment”, as appointments is general trigger and “Customer Booked appointment” is the trigger for widget, click here to learn more.
"Which Event Details Parameters do we need to use"?
Event Source URL
"Which Customer Information Parameters can we use"?
Client IP address - do not hash
Client user agent - do not hash
Email Address
First Name
Surname
Browser ID (fbp) cookie – do not hash
Click ID (fbc) cookie – do not hash
"Can I use Custom Values for the Access Token and Pixel Id"?
Yes, Custom Values will work in those fields.
"Why don't I see test events in Facebook Business Manager"?
If you don’t see a test conversion, check the Diagnostics tab for any errors. A common issues we’ve seen is when FB has blocked the domain, so check Settings > Scroll to the bottom to “Domains In Your Allow List” where you should be able to approve the domain.
"Does the 'Test Workflow' button work with testing FB conversions"?
No, in order to test FB conversion API events, the workflow must be kicked off by an actual event (form/survey submissions, appointment, or a 2-Step order form submission).
"Why is Facebook reporting the conversion as "Custom Event" when I selected "Lead"?
This happens when you're sending test data (we're not sure why Facebook does this), but it will show "Lead" when you run a live conversion.
CRM
Facebook Conversions API Trigger in Workflows
FAQs:
"Which initial Workflow Triggers can I use the FB Conversions event with?"
The Facebook Conversions API trigger event works with the following initial Workflow Triggers: Form Submitted, Survey Submitted, Customer Booked Appointment, and Two Step Order.
For appointment, it will only work with “Customer Booked appointment”, not with “appointment”, as appointments is general trigger and “Customer Booked appointment” is the trigger for widget, click here to learn more.
"Which Event Details Parameters do we need to use"?
Event Source URL
"Which Customer Information Parameters can we use"?
Client IP address - do not hash
Client user agent - do not hash
Email Address
First Name
Surname
Browser ID (fbp) cookie – do not hash
Click ID (fbc) cookie – do not hash
"Can I use Custom Values for the Access Token and Pixel Id"?
Yes, Custom Values will work in those fields.
"Why don't I see test events in Facebook Business Manager"?
If you don’t see a test conversion, check the Diagnostics tab for any errors. A common issues we’ve seen is when FB has blocked the domain, so check Settings > Scroll to the bottom to “Domains In Your Allow List” where you should be able to approve the domain.
"Does the 'Test Workflow' button work with testing FB conversions"?
No, in order to test FB conversion API events, the workflow must be kicked off by an actual event (form/survey submissions, appointment, or a 2-Step order form submission).
"Why is Facebook reporting the conversion as "Custom Event" when I selected "Lead"?
This happens when you're sending test data (we're not sure why Facebook does this), but it will show "Lead" when you run a live conversion.
Facebook Conversions API Trigger in Workflows
FAQs:
"Which initial Workflow Triggers can I use the FB Conversions event with?"
The Facebook Conversions API trigger event works with the following initial Workflow Triggers: Form Submitted, Survey Submitted, Customer Booked Appointment, and Two Step Order.
For appointment, it will only work with “Customer Booked appointment”, not with “appointment”, as appointments is general trigger and “Customer Booked appointment” is the trigger for widget, click here to learn more.
"Which Event Details Parameters do we need to use"?
Event Source URL
"Which Customer Information Parameters can we use"?
Client IP address - do not hash
Client user agent - do not hash
Email Address
First Name
Surname
Browser ID (fbp) cookie – do not hash
Click ID (fbc) cookie – do not hash
"Can I use Custom Values for the Access Token and Pixel Id"?
Yes, Custom Values will work in those fields.
"Why don't I see test events in Facebook Business Manager"?
If you don’t see a test conversion, check the Diagnostics tab for any errors. A common issues we’ve seen is when FB has blocked the domain, so check Settings > Scroll to the bottom to “Domains In Your Allow List” where you should be able to approve the domain.
"Does the 'Test Workflow' button work with testing FB conversions"?
No, in order to test FB conversion API events, the workflow must be kicked off by an actual event (form/survey submissions, appointment, or a 2-Step order form submission).
"Why is Facebook reporting the conversion as "Custom Event" when I selected "Lead"?
This happens when you're sending test data (we're not sure why Facebook does this), but it will show "Lead" when you run a live conversion.
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Web Design
Facebook Conversions API Trigger in Workflows
FAQs:
"Which initial Workflow Triggers can I use the FB Conversions event with?"
The Facebook Conversions API trigger event works with the following initial Workflow Triggers: Form Submitted, Survey Submitted, Customer Booked Appointment, and Two Step Order.
For appointment, it will only work with “Customer Booked appointment”, not with “appointment”, as appointments is general trigger and “Customer Booked appointment” is the trigger for widget, click here to learn more.
"Which Event Details Parameters do we need to use"?
Event Source URL
"Which Customer Information Parameters can we use"?
Client IP address - do not hash
Client user agent - do not hash
Email Address
First Name
Surname
Browser ID (fbp) cookie – do not hash
Click ID (fbc) cookie – do not hash
"Can I use Custom Values for the Access Token and Pixel Id"?
Yes, Custom Values will work in those fields.
"Why don't I see test events in Facebook Business Manager"?
If you don’t see a test conversion, check the Diagnostics tab for any errors. A common issues we’ve seen is when FB has blocked the domain, so check Settings > Scroll to the bottom to “Domains In Your Allow List” where you should be able to approve the domain.
"Does the 'Test Workflow' button work with testing FB conversions"?
No, in order to test FB conversion API events, the workflow must be kicked off by an actual event (form/survey submissions, appointment, or a 2-Step order form submission).
"Why is Facebook reporting the conversion as "Custom Event" when I selected "Lead"?
This happens when you're sending test data (we're not sure why Facebook does this), but it will show "Lead" when you run a live conversion.
Facebook Conversions API Trigger in Workflows
FAQs:
"Which initial Workflow Triggers can I use the FB Conversions event with?"
The Facebook Conversions API trigger event works with the following initial Workflow Triggers: Form Submitted, Survey Submitted, Customer Booked Appointment, and Two Step Order.
For appointment, it will only work with “Customer Booked appointment”, not with “appointment”, as appointments is general trigger and “Customer Booked appointment” is the trigger for widget, click here to learn more.
"Which Event Details Parameters do we need to use"?
Event Source URL
"Which Customer Information Parameters can we use"?
Client IP address - do not hash
Client user agent - do not hash
Email Address
First Name
Surname
Browser ID (fbp) cookie – do not hash
Click ID (fbc) cookie – do not hash
"Can I use Custom Values for the Access Token and Pixel Id"?
Yes, Custom Values will work in those fields.
"Why don't I see test events in Facebook Business Manager"?
If you don’t see a test conversion, check the Diagnostics tab for any errors. A common issues we’ve seen is when FB has blocked the domain, so check Settings > Scroll to the bottom to “Domains In Your Allow List” where you should be able to approve the domain.
"Does the 'Test Workflow' button work with testing FB conversions"?
No, in order to test FB conversion API events, the workflow must be kicked off by an actual event (form/survey submissions, appointment, or a 2-Step order form submission).
"Why is Facebook reporting the conversion as "Custom Event" when I selected "Lead"?
This happens when you're sending test data (we're not sure why Facebook does this), but it will show "Lead" when you run a live conversion.
