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The Swimsuit Edition

November 20, 20254 min read

The Swimsuit Edition: Finding the Style That Loves You Back

Swimsuit shopping. Two little words that can either spark joy or absolute dread. And believe me—I get it. I’ve spent plenty of summers thinking, “Surely this year will be easier…” only to end up laughing with a girlfriend about the swimsuit that looked fabulous online and catastrophic on arrival. If you’ve ever stood in a change room wondering why the swimsuit gods are so unkind, you are not alone.

But here’s the wonderful news: today’s swimwear is the most inclusive, varied, technical and downright fabulous it has ever been. Whether you’re heading off to a tropical island, relaxing poolside with your favourite book, chasing the kids on the sand, or simply craving something that makes you feel amazing—there is a swimsuit that genuinely loves your shape.

Let’s explore the evolution, the shapes, the styles and, most importantly, how to choose the piece that makes you feel confident, comfortable and ready to enjoy every moment of summer.


From Victorian Modesty to Modern Freedom

Victorian lady by the beach

Swimwear has come a very long way from the Victorian bathing dresses that threatened to drown the wearer with every step into the water. Through the decades we’ve seen glamour (thank you, Esther Williams), iconic moments (hello, Ursula Andress), Baywatch-red one pieces, and today’s incredible technology—panelling, power mesh, sustainable fabrics and design lines that sculpt and celebrate.

And while trends come and go, one thing has remained true: style works best when it works for you.


Flatter Your Shape, Celebrate Yourself

Every body shape brings its own beauty. Once you understand the simple guidelines, choosing swimwear becomes liberating—not limiting.

Triangle Shape

Narrow shoulders, fuller hips.
Balance is key. Look for details, patterns or embellishment on top with a clean, simple bottom.

Inverted Triangle

Broad shoulders or a fuller bust.
Opt for supportive darker tops and lighter or more detailed bottoms. (And yes—if your bust is “made by man,” you may happily embrace showing it off!)

Rectangle

Little waist definition.
Think ruching, cut-outs and anything that creates curve.

Oval

Fuller midsection.
Structured centres, tummy control and elongating details work wonders.

Hourglass

Ah, the all-rounder.
Most shapes work beautifully—focus on support and comfort.

Remember: these aren’t rules. They’re tools. Confidence is your best accessory, and when you stand tall—shoulders softly back, chin lifted—you instantly look and feel more fabulous.


Necklines, Leg Lines & Those Little Details

swimsuit necklines

  • Halter necklines lift the bust and broaden the shoulders.

  • Sweetheart shapes add curve to a smaller bust.

  • High necklines offer elegant coverage.

  • V-necks elongate like magic.

As for leg lines:

swimwear leg lines

  • High-cut lengthens the leg.

  • Moderate gives versatility.

  • Boy-leg offers chic coverage.

  • Skirted bottoms add softness and femininity.

Just remember—shine adds volume, matte reduces it. Patterns create illusions. Colour electrifies mood. And personality always trumps perfection.


Accessories That Transform Everything

There is one accessory that has never, ever let me down: a fabulous hat.

It elevates the entire look, protects your skin and instantly makes you feel glamorous (even if you’re secretly burnt to a crisp underneath—I’ve lived that truth!).

Add a lightweight sarong, dramatic sunglasses or a breezy kaftan and suddenly you’re not “in swimmers”—you’re making a stylish summer statement.


Caring for Your Swimwear Like a Pro

If you find the suit—cherish it.

  • Rinse immediately after wearing (yes, I stand in the shower fully dressed!).

  • Never leave it to bake in the sun to dry.

  • Give the elastic time to recover between wears.

  • Store cups gently to keep their shape.

A little care equals a longer life—especially if you’ve invested in a quality piece.


A New Summer Mindset

Women in great hat by the pool

Please, never forget this:
Nobody is judging your body at the beach.

Most people are too busy worrying about their own lumps, bumps, tan lines, wobbles or white bits. The beach is not a runway—it’s a place to live, laugh, lounge and love the skin you’re in.

Stop waiting for perfection.
Choose confidence.
Choose joy.
Choose the swimsuit that lets you make memories, not excuses.


Ready to Take Your Style Further?

If you love understanding how to dress your body shape, colour, personality and lifestyle—then you’ll adore the personalised insights inside My Private Stylist. It’s the easiest, smartest way to shop with confidence and choose pieces that truly honour who you are.

Whether for you or your clients, it transforms the way you see yourself—beautifully, powerfully and permanently.

Click here to explore My Private Stylist and discover your perfect summer style.

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