NOT PLAIN JANE
Reinvention Roadmap™
Rewrite
the rules.
Reinvent your life.
01 — Business positioning
The core reframe
Not Plain Jane is a life reinvention company — not a business coaching company. Business and income is one of six dimensions of a reinvented life, not the entry point or the destination.
Tagline
Rewrite the rules. Reinvent your life.
What Jane gives vs. what Jane sells
What Jane gives
Permission.
The feeling that it's not too late, it's not selfish, and you don't have to figure it out alone.
What Jane sells
The Reinvention Roadmap
A structured journey through six dimensions of a reinvented life.
02 — The six dimensions
Identity first. Work last.
The Reinvention Roadmap addresses all six dimensions — in this order.
The order is the message: identity first, work last.
01
Identity
Who am I now? Values, voice, and the woman I'm becoming.
02
Purpose
What am I here to do? Legacy, meaning, and what I stand for.
03
Health and energy
Honouring my body, my rhythms, and my sustainable pace.
04
Relationships and connection
What to keep, what to let go, and where to find real belonging.
05
Financial security
Feeling safe, independent, and in control of my financial future.
06
Work and income
Meaningful contribution — a business, a project, a new chapter.
03 — Quiz overview
"Which Chapter Are You Actually In?"
A 9-question quiz that reveals which of four reinvention types a woman is — and makes her feel deeply seen in the result. Designed to be her first meaningful encounter with Not Plain Jane.
Design principles
01
Questions move from warm and conversational to honest and direct mirroring Jane's speaking style.
02
No answer feels wrong. Every option honours where the woman is.
03
Questions ask about feelings and behaviours, not self-assessments — so women answer from the gut, not the head.
04
Question 1 captures her arrival path (gradual awakening vs. crisis trigger) to personalise result copy.
05
Question 9 is the most powerful signal of her true type.
06
Scoring: whichever type she selects most across 9 questions is her result. Ties broken by Q9.
04 — The four reinvention types
Every stage is honourable.
Each type represents a stage of the reinvention journey — not a ranking. Every stage is
honourable. Every woman is somewhere on this path.
Type 01
01
Reinvention stage
Awakening
The Stirring
"Something needs to change — I just don't know what."
You've built a good life. On paper, it makes sense. And yet something doesn't fit — not the life exactly, but you inside it. Somewhere along the way, while you were taking care of everything and everyone else, you changed. You grew. You became more than the roles you've been playing — and part of you knows it, even if you haven't said it out loud yet. The life you built was right for who you were. Now it just needs to catch up with who you're becoming. That low hum you keep dismissing — too busy, too guilty, too uncertain to listen to it properly — isn't discontent. It isn't ingratitude. It's you, knocking from the inside. Asking to be let out.
Type 02
02
Reinvention stage
Readiness
The Crossroads (gradual arrival)
"I know I want something different — but I'm scared to leap."
You've done the thinking. You've had the conversations in your head a thousand times. You've imagined the different version of your life — more purposeful, more yours, more alive. And yet here you still are, standing at the edge of something, unable to quite step off. I know this place. I've stood here myself, more than once, past fifty, wondering whether the leap was wisdom or madness. What I know now — and what I want you to hear clearly — is this: the fear you feel isn't a signal to stop. It's a signal that what's waiting on the other side actually matters to you. You're not stuck. You're ready. You just need someone to tell you that it's not too late, it's not selfish, and you don't have to figure it out alone. So let me be that someone. It's your time. Let's go.
Type 02B
03
Reinvention stage
Readiness (crisis path)
The Crossroads (crisis arrival)
"Everything changed — and now I have to figure out what's next."
You didn't choose this moment. Something happened — a door closed, the ground shifted, your body sent a warning you couldn't ignore — and suddenly you're standing in a life that looks different from the one you planned. The strange thing is, somewhere underneath the shock and the fear, there's something else. A flicker of something that feels almost like relief. Like the thing you'd been quietly waiting for permission to change has finally been changed for you. That feeling isn't betrayal. It isn't weakness. It's your deeper self recognising that this disruption, as painful as it is, might be the beginning of the life you actually want. You're at a crossroads you didn't ask for. But you get to choose where it leads.
Type 03
04
Reinvention stage
Integration
The Rebuilder
"I've started over — but I keep getting in my own way."
You did the hard thing. You made the change — maybe you left a career, a relationship, a version of yourself that had run its course. That took more courage than most people will ever know. But somewhere in the rebuilding, you hit something unexpected. Not a practical problem you can solve with a list. Something quieter and more stubborn than that. Old voices. Familiar doubts. A new life that's taking shape on the outside while something on the inside is still catching up. Here's what I want you to know: this is not you getting it wrong. This is reinvention doing exactly what it does. The outside changes first. The inside takes longer — and that's not a flaw in you, it's the nature of becoming. You're not stuck. You're in the middle. And the middle, as uncomfortable as it is, means you're already further than you think.
Type 04
05
Reinvention stage
Activation
The Architect
"I know who I'm becoming — now I need to build it."
Something has shifted — and it's real. Not a mood, not a phase, not wishful thinking. You've done the inner work, sat with the hard questions, and arrived somewhere that feels genuinely true. You know what you value. You know what you're no longer willing to trade away. You have a sense of who you are outside the roles you've spent decades playing — and that clarity, hard-won as it is, is not nothing. It's everything. Now comes the part that requires a different kind of courage: not the courage to question, but the courage to commit. To stop rehearsing the life you want and start building it. You don't need more reflection. You need a roadmap, a plan, and someone walking alongside you who has done exactly this — and knows it's not only possible, it's just the beginning.
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